BiXi Beer, a brewpub in Logan Square, has a logo and color palette as essential to its identity as the Asian-inspired cuisine featured on its menus. However, there was no overarching visual framework to unify these various components.

I was first tasked with designing fliers for a weekly trivia night for both print and social media. My assignment soon expanded to adapt BiXi's different assets and menus under one visual framework. I had the autonomy to create identity guidelines unique to BiXi. I balanced several rounds of feedback from BiXi's stakeholders to develop a completely new suite of menus under this new visual style. In this position, I make adjustments on the menu as needed, ensuring the accuracy of all restaurant information and menu offerings.